Yazar "Ünal S." için listeleme
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An investigation of self-image congruence differences between materialistic and non-materialistic consumers
Başar E.E.; Türk B.; Ünal S. (Bogazici Universitesi, 2015)This research aims to determine whether there are differences in the self-image congruence between materialistic and non-materialistic consumers towards different product categories (social and private consumption products). ...